With the ease and availability of shooting, editing, and sharing of photographs via devices and social media, it seems like everyone with a smartphone and internet access is calling themselves a photographer these days. If you’ve read our in-depth guide on becoming a pro photographer, you know that a lot goes into actual mastery of the trade – but the ease and scale of self-publishing across the web has made it harder to locate real quality. Since any internet user can now create photo collections and share them almost without limit, aspiring and professional photographers must utilize serious marketing and promotional tactics to rise above the fray and effectively showcase themselves and their work.
Being a successful photographer today means more than knowing how to build or identify an amazing scene, shoot it, and edit. It means even more than having the very best gear and years of experience. To really achieve success – and make money – from photography, you’ll have to work muscles that may not be intuitive to you as an artist: you’ll have to become your own marketer and advertiser, too.
Here are some promotional ideas and tips which will help you market your photography business and achieve significant growth that you may not even have thought possible. When it comes to proactively marketing your photography business, the following points are crucial:
Images-based Instagram is the photographer’s dream. Post a new photo every day or two, link your IG account to your Facebook and Twitter, and make sure your profile descriptions are brief, engaging, and to the point. Acknowledge compliments warmly and respond promptly to questions, keeping in mind that most people interested in hiring you will be researching you and privy to these interactions. Follow and complement other artists and photographers – but don’t be too pushy about them following you back! Your work will promote itself once the connective channels are created. Hashtag freely and with wit, and link your profile to your website and contact information.
Build an Online Presence.
Particularly when it comes to photography marketing, there are plenty of ways you can be active online beyond social media to advertise your business. Immerse yourself in photography websites frequented by professionals as a way of building your influence and name recognition. This can mean praising the work of others, posting selections of your own best photos, or offering tips about gear, lighting, digital storage, or other tricks you’ve accumulated. On your own website, make sure to blog frequently. This keeps your Google search ranking high and shows potential customers that you are active, while positioning you as a knowledgeable expert in your industry. Of course, the online portfolio showcasing your work on your website is the key to it all, and should be highly curated, attractively designed, and linkable from all your digital platforms.
This is where things get scary for some people, but trust us – it’s worth it to learn the basics of digital ad techniques as a way of expanding your market reach, and will probably prove less complicated than you may think. Pay-per-click (PPC) marketing, for example, is a system that allows advertisers to bid for ad placement in ‘sponsored links’ when someone searches for keywords relevant to that business. Each time your website is clicked, you pay a small fee – but ideally the accumulated payoff of increased customer traffic makes the investment easily worth it. Google AdWords is an extremely popular PPC service which also helps walk you through the process.
Marketing a photography business today involves a lot more than just snapping photos. In a world where over 52 million images are uploaded daily on Instagram alone, professional shutterbugs must work creatively to maintain visibility and growth. And don’t forget that the more clients you have, the greater the chances of client dissatisfaction or accidents – so as your business grows, make sure it’s protected.
Next Insurance offers comprehensive, simple, and affordable insurance for photographers specifically geared for the unexpected scenarios they are likely to encounter. With the right marketing strategies in place and a solid insurance policy covering you, the world is your studio and the sky’s the limit!