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Kfar Saba, Israel

Conversion Optimizer


We are seeking an experienced conversion optimization specialist to join our outstanding marketing team. As a conversion optimization specialist at Next Insurance, you will be responsible for managing, testing and implementing conversion points in the public site and top of the funnel.

Responsibilities

Manage key conversion points in the marketing funnel

Manage and optimize landing pages, website calls-to-action (CTAs), and lead generation forms

A/B test and continually measure the performance of CTAs

Collaborate with teams responsible for SEM, blogging, content, email, social media, video and more in order to optimize each conversion path

Increase conversion rates and drive marketing-qualified leads

Increase funnel marketing efficiencies

Desired Skills and Experience:

An excellent understanding of the online marketing landscape

3+ years of hands-on experience with optimizing website funnels, landing pages, emails and buying experiences - Must

Experience in the US market - Must

Fluent spoken and written English, including familiarities with all colloquialisms, native speaker is an advantage

Ability to multitask while tracking changes and performance daily

Analytical mind – ability to crunch numbers and make data-driven decisions

Outstanding ability to think creatively, identify and resolve problems

Attention to detail and the ability to effectively multitask in a deadline-driven atmosphere

Strong Microsoft Excel skills (advanced functions, pivots etc.)

Ability to work independently in a team environment

Excellent verbal and written communication skills

Motivated and "hungry" persona

Creative thinker

Team player

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