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Palo Alto, California

Creative Director

Next Insurance is a fast growing 200-person startup based in Silicon Valley led by a team of experienced entrepreneurs with a history of successful outcomes. Our mission is to transform insurance for small businesses by combining world class technology and phenomenal customer service to offer better insurance at a lower price. Next has raised over $380 million from top tier investors and is the valley’s latest unicorn, valued at over $1billion.

We are seeking a strong Creative Director to shape Next’s brand identity and elevate us to a premier brand in the industry. We already have a product that customers love, now it’s time to become a household name. Next is well positioned to become a leader in the $135 billion small business insurance market because we offer a 100% online experience that is tailored to unique business needs and we get customers insured in minutes - something no one else does.

Despite the size of the market, the experience of buying small business insurance has not caught up with best practices instituted in other industries like banking, lending, and even personal lines insurance. There is still a lot of paper involved, purchasing a policy can take days or even weeks, and the coverage is so complex that it’s hard for entrepreneurs to understand what they are buying. We're here to change that. Our goal is to make insurance simple, affordable, and transparent for small businesses so they can stop worrying about insurance and focus on running their businesses. And we need to unlock that story for millions of business owners in 2020.

About This Role
The Creative Director is responsible for elevating Next’s brand and developing high-impact, polished creative across full 360 campaigns including TV, online video, website, out of home, digital, social, email and beyond. This role will be responsible for building out a full creative team to execute mass-market campaigns on an ongoing basis. The ultimate goal of this role is to establish Next as the top of mind brand in small business insurance.

About You
You are a passionate brand builder looking to shape a fast growing brand from the ground up. You have experience building and leading teams, but are comfortable rolling up your sleeves to launch the best work.


Transform the Next brand.

Establish a look and feel that breaks through with consumers, inspires connection, and establishes trust as the premier choice in the category

Build a world class internal creative team to deliver polished 360 campaigns

Establish strong brand elements and a fresh voice. Drive consistency across all consumer touchpoints

Drive the creative for major integrated marketing campaigns from concept to execution

Identify excellent agencies and partner with them to develop high-impact, above the line creative

Be the voice of the brand internally to inspire the company and reinforce a culture of brand advocacy

Coach and lead the creative team to deliver projects to the needs of the business

Desired Skills and Experience:

10+ years related experience, 3+ years managing a team

Ability to inspire and execute — a unique leader who can set the vision and make it happen

Broad portfolio of polished work across web, digital, social, TV and video demonstrating excellence in design vision and execution

Experience hiring and managing growing teams—a coach and leader who can provide clear direction and develop creatives

Strength in selecting and managing creative agencies

Strong collaborator who partners to drive the best results for the company

Ability to operate at strategic level, but willing to roll up your sleeves to get out the best work

Attention to detail with a high bar, balanced with an ability to achieve speed to market

Agency and in-house experience is a plus

Experience in small business and/or insurance is a plus

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