Palo Alto, California
Senior Product Marketing Manager
Next Insurance is a fast growing 200-person startup based in Silicon Valley and is led by a team of experienced entrepreneurs with a history of successful outcomes. Our mission is to transform insurance for small businesses by combining world class technology and phenomenal customer service to offer better insurance at a lower price. Next has raised over $380 million from top tier investors and is the valley’s latest unicorn, valued at over $1billion.
We are seeking our first ever Product Marketing leader to manage a team and drive our vision forward. We already have a product that customers love, now it’s time to become a household name. Next is well positioned to become a leader in the $140 billion small business insurance market because we offer a 100% online experience that is tailored to unique business needs and we get customers insured in minutes - something no one else does.
Despite the size of the market, the experience of buying small business insurance has not caught up with best practices instituted in other industries like banking, lending, and even personal lines insurance. There is still a lot of paper involved, purchasing a policy can take days or even weeks, and the coverage is so complex that it’s hard for entrepreneurs to understand what they are buying. We're here to change that. Our goal is to make insurance simple, affordable, and transparent for small businesses so they can stop worrying about insurance and focus on running their businesses.
About This Role
The Senior Product Marketing Manager is responsible for driving impactful GTM plans for our quickly expanding line of products. It is a strategic partner in shaping the future of the business, from influencing roadmap priorities and product positioning to narrowing in on our strongest value segments and highest impact messaging.
You are a savvy Product Marketing Manager who takes initiative to set a vision and drive it forward. You are a natural leader and excellent collaborator in cross functional environments. When it comes to executing a great campaign, you are able to put the needs of the consumer and the business at the center, and know when and how to make tradeoffs. You have a history of influencing decision making and are comfortable hiring and leading a team of marketers.
Lead the go-to-market strategy for new products. Define the target, establish tactics, determine the messaging and set the KPIs.
Execute multi-channel marketing plans across web, digital, email, social, radio, OLV etc.
Influence the roadmap by representing the customer voice and work with Product Management to define the right feature sets.
Work with the Consumer Insights team to build out research plans for products and messaging. Be an expert on the customer internally.
Develop customer-facing elements for new products and services including naming, messaging, positioning, and advertising
Create fresh, high energy assets that break through with consumers and build our personality / brand identity in-market.
Analyze customer data to identify new opportunities, strengths and weaknesses.
Manage the Product Marketing budget and team.
Understand the competitive landscape and articulate where Next has the right to win, where we must improve, and what we need to build.
Desired Skills and Experience:
5+ years of experience in product marketing or brand marketing
Demonstrated experience across a wide range of marketing activities (advertising, public relations, digital marketing, etc.)
Has led 360 campaigns, communications and go-to-market initiatives
Highly analytical and experienced in applying user insights, research, and consumer data
Experience working with internal creatives and/or agencies
Strong communication skills with a demonstrated ability to influence
Self starter that has a bias towards action and delivering results
Excited to build something new and work in a fast-paced environment
Experience in software or services marketing a plus
Bachelors degree. MBA preferred